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Areco Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our Customers.

Please read this Privacy Policy carefully.

Data Controller is Areco Ltd
Registered Number: 6057526
Contact the Data Controller: Areco Ltd, Unit 2, Coppice Park, Coppice Lane, Aldridge, Walsall. WS9 9AA or sending an email to r.davies@areco.co.uk

We hate spam, and we will never give your details to third parties for marketing purposes.
We are committed to safeguarding and preserving the privacy of our visitors.
This Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site and how we use cookies on this website. The effective date of this Privacy Policy is 25th May, 2018.

When and where we collect data about you

We collect personal information about you when you provide it to us, such as through your use of our website and its features, when you contact us directly by email, phone, in writing, or via social media, when you order goods and services, when you use any of our other websites or applications or any other means by which you provide personal information to us.

Where permitted or authorised by law, we may also receive information about you from third parties such as, business partners, credit and fraud checking agencies, as well as third parties with whom we have had no prior contact.

Use of cookies

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever. You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your computer. For more information please read the advice at AboutCookies.org.

Personal Information that we may collect

We may collect some or all of the following personal data depending on your relationship with us:

  • your name;
  • Job title;
  • your email address;
  • your address;
  • your phone number;
  • payment information;
  • information about your computer (e.g. your IP address and browser type);
  • information about how you use our website (e.g. which pages you have viewed, the time you viewed them and what you clicked on); and
  • information about your mobile device (such as your geographical location).

We do not collect any special categories of personal data about you nor do we collect any information about criminal convictions and offences.

Third party links

There may be links on our site to sites belonging to third parties.  Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Information we obtain from third parties will generally be your name and contact details, but may include any additional information they provide to us, including (but not limited to) any of the types of information set out in the list above.

We may also obtain personal information about you from certain publicly accessible sources, including (but not limited to) the electoral register, online customer databases, business directories, media publications, social media, websites and other publicly accessible sources.

In addition, where we obtain personal information about you from a source other than yourself, we are not required to provide you with certain information contained in this Privacy Policy if:

  • you already have the information;
  • providing you with the information would prove impossible or would involve a disproportionate effort;
  • we are under an EU or EU member state law obligation to obtain or disclose the information which provides appropriate measures to protect your legitimate interests; or
  • we are obliged to keep the information confidential as a result of an obligation of professional secrecy regulated by EU or EU member state law.

Where we obtain personal information about you from a source other than yourself, and we are required to provide you with that information, we will provide you with the information contained in this Privacy Policy at the following points in time:

  • if we intend to use your personal information to communicate with you, at the point when we first communicate with you;
  • if we envisage that we will disclose your personal information to a third party, when we disclose your personal information to that third party (at the latest); and
  • in any other circumstances, within a reasonable period after obtaining your personal information (and in any event within one month at the latest), taking into account the specific circumstances in which we use your personal information.

How we use your personal information

We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

  • To provide information to you that you request from us relating to our products or services.
  • To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
  • Communicating directly with you to inform you of any changes to our website, services or goods and products. If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in
  • Administering, running and improving our website and business, including personalising our website experience for you. This is necessary for our legitimate interest of better understanding our other customers’ and potential customers’ preferences and tailoring our website, products and services to their needs and preferences.
  • Protecting our business and our business interests, including for the purposes of credit and background checks, fraud prevention and debt recovery. This is necessary for our legitimate interests of preventing criminal activity such as fraud or money laundering, for ensuring that our website and services are not misused and protecting our business. We will only carry out such checks to the extent that we are permitted or authorised by law to do so.
  • Communicating with our business advisors and legal representatives. This is necessary for our legitimate interests of obtaining legal or professional business advice, and we will only share your personal information where it is necessary to do so, to the minimum extent necessary and on an anonymised basis wherever possible.
  • Sharing your personal information with third parties which are either related to or associated with us (including to third parties within our corporate group from time to time) such as our business partners, affiliates, associates, suppliers, independent contractors, email provider and IT service providers. This will be necessary either to perform a contract which we have entered into with you (or to take steps, at your request, to enter into a contract with you), for our legitimate interest of running and managing our business effectively, for compliance with a legal obligation to which we are subject, or for our own direct marketing purposes. Where we share your personal information, we will do so strictly on a need-to-know basis, subject to appropriate confidentiality restrictions, on an anonymised basis as far as possible and only to the extent strictly necessary for any of these purposes.
  • Enforcing our legal rights. This is necessary for our legitimate interest of protecting our business and enforcing our contractual and other legal rights.
  • Ensuring physical, network and information security and integrity. This is necessary for our legitimate interest of ensuring that our IT systems and networks are secure and uncompromised, including, for example, preventing malware, viruses, bugs or other harmful code, preventing unauthorised access to our systems, and any form of attack on, or damage to, our IT systems and networks.
  • In connection with disclosure requests and in the case of a business or share sale or sale or purchase of a business and/or assets, whether actual or potential. This is necessary for our legitimate interests of selling and/or ensuring and promoting the success of our business.
  • Providing statistical information to third parties such as Google Analytics. This is necessary for our and third parties’ legitimate interests of processing personal information for research purposes, including market research, better understanding our respective customers, and tailoring our respective products and services to their needs.
  • Indicating possible criminal acts or threats to public security to a competent authority. This is necessary for our legitimate interest of promoting the success of our business, preventing crime, for compliance with a legal obligation to which we are subject, in the general public interest or for the legitimate interests of governmental bodies and competent authorities that prevent crime.
  • In connection with any legal or potential legal dispute or proceedings. This is necessary for our legitimate interest of promoting and ensuring the success of our business, resolving disputes and making such disclosures as are required by law or which we consider, acting reasonably, are required by law.

Where we process your personal information on the basis of your consent, you can withdraw your consent to such processing at any time by emailing us at r.davies@areco.co.uk or writing to us at Areco Ltd, Unit 2, Coppice Park, Coppice Lane, Aldridge, Walsall. WS9 9AA

Consequences of not providing your personal information to us

Where you wish to purchase products or services from us, we require your personal information in order to enter into a contract with you. We may also require your personal information pursuant to a statutory obligation (in order to be able to send you an invoice for products and services you wish to order from us, for example).

If you do not provide your personal information, we will not be able to enter into a contract with you or to provide you with those products or services.

Storing your personal data

We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely. Unfortunately the sending of information via the internet (whether by email, via our website or any other means), is not totally secure and therefor if you choose to send us electronically, sending such information is entirely at your own risk.  We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your transmission of information to us by such means.

Wherever possible we will endeavour to minimise the amount of personal data that we hold and we will store your information for no longer than necessary, taking into account the following:

  • the purpose(s) for which we are processing your personal information, such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or for our legitimate interests;
  • whether we have any legal obligation to continue to process your information, such as any record-keeping obligations imposed by applicable law; and
  • whether we have any legal basis to continue to process your personal information, such as your consent.

How we secure your personal information

We take appropriate technical and organisational measures to secure your personal information and to protect it against unauthorised or unlawful use or processing as well as against the accidental loss or destruction of, or damage to, your personal information, including:

  • only sharing and providing access to your personal information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your personal information;
  • requiring proof of identity from any individual who requests access to personal information; and
  • using Secure Sockets Layer (SSL) software or other similar encryption technologies to encrypt any payment transactions you make on or via our website;

Your rights in relation to your personal information

You have the following rights in relation to your personal information, which you can exercise by writing to the following address: Areco Ltd, Unit 2, Coppice Park, Coppice Lane, Aldridge, Walsall. WS9 9AA,  or sending an email to r.davies@areco.co.uk

  • to request access to your personal information and information related to our use and processing of your personal information;
  • to request the correction or deletion of your personal information;
  • to request that we restrict our use of your personal information;
  • to receive personal information which you have provided to us in a structured, commonly used and machine-readable format (e.g. an Excel spreadsheet) and the right to have that personal information transferred to another data controller (including a third party data controller);
  • to object to the processing of your personal information for certain purposes (for further information, see the section below entitled ‘Your right to object to the processing of your personal information for certain purposes’); and
  • to withdraw your consent to our use of your personal information at any time where we rely on your consent to use or process that personal information. If you withdraw your consent, this will not affect the lawfulness of our use and processing of your personal information on the basis of your consent before the point in time when you withdraw your consent.

You also have the right to lodge a complaint with a supervisory authority, which, for the purposes of the UK, is the Information Commissioner’s Office (ICO), the contact details of which are available here: www.ico.org.uk

Where you request access to personal information, we are required by law to use reasonable means to verify your identity before doing so. In order for us to verify your identity, we require you to provide us with an original or certified copy of a document from each of the following two categories of documents:

  • Category One: a full current signed UK or overseas passport, a full current UK or EU photocard driving licence or a national identity card.
  • Category Two: a copy of your bank statement, utility bill (gas, electric, water, landline phone), TV licence renewal statement or council tax bill with your address, dated no earlier than three months before the date when you request access to your personal information. 

We will not be able to provide you with access to your personal information until you provide us with your proof of identity as set out above and we have been able to successfully verify your identity.

You may also exercise your right to object to us using or processing your personal information for direct marketing purposes by:

By emailing us at r.davies@areco.co.uk

Disclosing your information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business to the buyer.
  • Where we are legally required by law to disclose your personal information.

To further fraud protection and reduce the risk of fraud.

Changes to our Privacy Notice

We may change our Privacy Policy from time to time without providing prior notice to you. If required by law, we will make such changes to our Privacy Policy by posting an updated version of our Privacy Policy on our website with a new effective date stated at the beginning of it. By continuing to access our website on or after that effective date, you agree to be bound by that new version of our Privacy Policy.

Where we intend to use your personal information for a new purpose other than the purpose(s) for which we originally collected it, we will provide you with information about that purpose and any other relevant information before we use your personal information for that new purpose and obtain your consent if required.

Contacting us

Please feel free to contact us regarding any matter relating to this Privacy and Cookies Policy via email at r.davies@areco.co.uk

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